Saturday, March 19, 2011

Minnesota is not good at colors

I just noticed that the Minnesota Wild have a really neat logo. This had never occurred to me before, because it was cleverly disguised by a truly putrid color scheme.

Looking more closely, the whole forest-and-sun-and-trees-and-river-and-bear thing, it's pretty nifty.

But those colors! The forest has apparently caught fire while the river has frozen over, some sort of meteor is streaking across the daytime sky like an ill omen, and all the while a hot desert sun is pitilessly beating down on the whole apocalyptic scene. It doesn't evoke Minnesota so much as it evokes the friggin' End Times. Or maybe unchecked global warming. Or maybe just a really pukey Christmas.

I guess Minnesotans want to downplay their state's reputation for being a frigid wasteland! I suppose that's at least understandable, even if an ice hockey team seems like the perfect context to play up the whole ice-and-snow thing. Sure, their color scheme might inspire nausea, but at least it doesn't say "This place is uninhabitable six months out of the year," right? After all, playing into the worst stereotypes of the state would be sort of stup...

So there you have it, I guess. Minnesota, land of vomit bears and 10,000 lakes of solid arctic ice. Bring a coat.


  1. One of the better blog posts I've read in 2011.

  2. Let me get this straight. You - who can barely dress yourself in anything more than jeans and a shirt; who had to get his first suit over a year into law school and still cannot wear his dress shoes; who doesn't have must sense of style beyond pants go on your legs and shirts go on your torso - YOU are criticizing someone else's aesthetic choices?

    The Wild jerseys are actually quite pleasing. The trees are evergreen - as are the pine trees of the north-woods.
    The sky is a burnt orange/red - which it often is during the summer months, when the sun hangs low in the sky around dusk.
    Speaking of the sun, it is a smoldering yellow, also blending to a red as it passes over the treetops on those same summer evenings.
    The river, which is a great use of negative space to evoke imagery, is actually not a color at all. Rather, its crystal clear as the waters of many lakes and rivers are in the lesser populated areas of Minnesota.
    And finally, the "meteor" represents two things: a shooting star, many of which are visible on clear Minnesota nights; or the north star, which pays a bit of homage to our previously beloved sports team which the Wild replaced after years of MINNESOTA not having a HOCKEY team.
    When you put these images all together, it is not a bear at all, but a wolf - some of which still live wild here in Minnesota.
    The logo shows a lot of the untamed attributes of our state, which is, afterall, what the artist was going for: WILD

    Just because you're ignorant and refuse to learn about or experience this state's positive attributes doesn't mean that such imagery is lost on the rest of us. In fact, some people think the colors and design deserve praise.


  4. btw sorry rob but that's def. a bear

  5. So sayeth Robert, Son of Pittelkow, Bard of the North-Woods

  6. the shooting star is an omen that everyone you love will leave you one day

  7. One of the better rob pittlekow rants I've read in 2011

  8. also, smoldering yellow was one of my favorite colors as a child - could only get it in the 96 crayon box though


  9. also, that sentimentality about his surroundings is just the foundation we need to build on for his Senate run.


  10. also, always thought that it's a wildcat?


  11. shirt goes on torso? #shouldvereadinstructions

  12. #literallyjustlookedatmyshirttag

  13. Will's response was probably the best defuser in 2011

  14. I think we need a peace treaty here. Something akin to the mason-dixon line, but instead of separating states in support of slavery, it will separate people who fight on internet blogs over insipid things. We'll call it the Stancil-Pittlekow line.

  15. I cant decide


  16. does that show up on twitter when you do that, or is that just what people do now?